Home Health Blogger

Home Care Marketing: Get Board-certified Clinical Specialists

Posted by Joy Joan E. De Castro, RN, MSN on Apr 4, 2017

Board-certified specialists will double your referrals.

Home Care Marketing...What would be the ideal 'opening dialogue' to have with a potential referral source like a physician or discharge planner?  It should go something like this...

"Hi Dr. Smith. You have a lot of choices of who to use for a Home Health Agency.  And there’s a few reasons why you should consider us first.

We have nurses who are board-certified specialists in your area of practice (diabetes, pain, cardiac,

Home Health Marketing

psychiatric, etc) …

Our specialists help patients achieve clinical outcomes in less time and less visits.  I can show you how we recently helped one of your patients achieve outcomes and discharge with 20% fewer visits than the national average...

When you’re choosing a home health provider remember that more patients improve their clinical outcomes with our Agency than any other HHA in this area……when can I follow up?”

Employing board-certified clinical nurse specialists will double your referrals with both physicians and hospital discharge planners.

How to decide which specialty - identify opportunities

  • Are you rural or urban
  • Check what your competition is doing
  • Identify local Physician and Acute Care Practices that are specializing – they’ll be your target referral sources


The Pros of getting Nurses Board-Certified

▫ A great recruitment and retention feature
▫ A way to reward loyal nurses
▫ You’ll double your referrals

The Cons...

▫ Time-consuming - Getting nurses board-certified will take 6-8 months.
▫ Expensive
▫ Not all nurses can do it

The nurse's process of preparing for the exam

  • Go to http://www.nursecredentialing.org/ and select a specialty
  • Plan on 6-8 month study preparation
  • Prepare employment agreements, work schedule
  • Purchase Course Book, Study Guides
  • Join on-line Study Group
  • If6750874 necessary take review course

Keep in mind...

  • Cost $400-550 per exam, total cost to HHA $5-10K
  • Professional practice development: minimum of 1,000 practice hours in certification role
  • Renew every 5 years


The specialties...

    • Go to http://www.nursecredentialing.org/ and select a specialty
    • Gerontological CNS
    • Home Health CNS Pediatric CNS Public\Community Health CNS Ambulatory Care Nursing
    • Grontological CNSHome Health CNS
    • Pediatric CNS
    • Public\Community Health CNS
    • Ambulatory Care Nursing
    • Cardiac Rehabilitation Nursing
    • Cardiac Vascular Nursing
    • Case Management Nursing
    • Community Health Nursing
    • Diabetes Management - Advanced
    • General Nursing Practice
    • Gerontological Nursing
    • High-Risk Perinatal Nursing
    • Home Health Nursing
    • Medical-Surgical Nursing
    • Pain Management
    • Pediatric Nursing
    • Perinatal Nursing
    • Psychiatric & Mental Health Nursing
    • Public Health Nurse - Advanced


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