--- title: "Electrify Your Home Care Marketing: Get Board-Certified Specialists" description: Employing board-certified clinical nurse specialists for home care marketing will double your referrals from physicians and hospital discharge planners. image: https://go.myhomecarebiz.com/hs-fs/hub/375308/file-645632005.jpg --- [![PowerPath.ai](https://go.myhomecarebiz.com/hs-fs/hubfs/Power-Path-copy.ai_-2048x263.png?width=2000&height=256&name=Power-Path-copy.ai_-2048x263.png "PowerPath.ai")](https://powerpath.ai/) - [How It Works](https://powerpath.ai/how-it-works/) - [Tools for Growth](https://powerpath.ai/tools-for-growth/) - [Meet Pattii](https://powerpath.ai/meet-pattii/) - [Resources](https://powerpath.ai/resources/) - [Blog](https://go.myhomecarebiz.com/blog) - [About](https://powerpath.ai/about/) - [Contact](https://powerpath.ai/contact/) [My Account](https://secure.myhomecarebiz.com/) [Get Demo](https://melissa-myhomecarebiz.youcanbook.me/) ![BlogHeaderImg](https://go.myhomecarebiz.com/hs-fs/hubfs/BlogHeaderImg.png?width=2000&height=666&name=BlogHeaderImg.png "BlogHeaderImg") # Home Health Insights Stay informed with the latest news in home health. ## Browse by Topic - [Regulatory News for Home Health & Hospice (173)](https://go.myhomecarebiz.com/blog/topic/regulatory-news-for-home-health-hospice) - [Clinical Best Practices for Home Health & Hospice (22)](https://go.myhomecarebiz.com/blog/topic/clinical-best-practices-for-home-health-hospice) - [Home Health Billing & Coding (21)](https://go.myhomecarebiz.com/blog/topic/home-health-billing-coding) - [Home Health Marketing (18)](https://go.myhomecarebiz.com/blog/topic/home-health-marketing) ## Electrify Your Home Care Marketing: Get Board-Certified Specialists Electrify Your Home Care Marketing: Get Board-Certified Specialists Posted by Melissa Cott on Apr 25, 2018 # Electrify Your Home Care Marketing: Get Board-Certified Specialists Posted by [Melissa Cott](https://go.myhomecarebiz.com/blog/author/melissa-cott) on Apr 25, 2018 ## Board-certified specialists will double your referrals. Home Care Marketing...What would be the ideal 'opening dialogue' to have with a potential referral source like a physician or discharge planner?  It should go something like this... *"Hi Dr. Smith. You have a lot of choices of who to use for a Home Health Agency.  And there’s a few reasons why you should consider us first.* *We have nurses who are board-certified specialists in your area of practice (diabetes, pain, cardiac,* ## [![Home Health Marketing](https://no-cache.hubspot.com/cta/default/375308/b02a022f-a2ae-4aa7-bdd5-54d657d059f8.png)](https://cta-redirect.hubspot.com/cta/redirect/375308/b02a022f-a2ae-4aa7-bdd5-54d657d059f8) *psychiatric, etc) …* *Our specialists help patients achieve clinical outcomes in less time and less visits.  I can show you how we recently helped one of your patients achieve outcomes and discharge with 20% fewer visits than the national average...* *When you’re choosing a home health provider remember that more patients improve their clinical outcomes with our Agency than any other HHA in this area……when can I follow up?”* Employing board-certified clinical nurse specialists will double your referrals with both physicians and hospital discharge planners. ![home-health-butterflies](https://go.myhomecarebiz.com/hs-fs/hub/375308/file-645632005.jpg?width=300&name=file-645632005.jpg) ## How to decide which specialty - identify opportunities - Are you rural or urban - Check what your competition is doing - Identify local Physician and Acute Care Practices that are specializing – they’ll be your target referral sources   ## The Pros of getting Nurses Board-Certified ▫ A great recruitment and retention feature ▫ A way to reward loyal nurses ▫ You’ll double your referrals ## The Cons... ▫ Time-consuming - Getting nurses board-certified will take 6-8 months. ▫ Expensive ▫ Not all nurses can do it ## The nurse's process of preparing for the exam - Go to http://www.nursecredentialing.org/ and select a specialty - Plan on 6-8 month study preparation - Prepare employment agreements, work schedule - Purchase Course Book, Study Guides - Join on-line Study Group - If necessary take review course ## Keep in mind... - Cost $400-550 per exam, total cost to HHA $5-10K - Professional practice development: minimum of 1,000 practice hours in certification role - Renew every 5 years   ## The specialties... - Go to http://www.nursecredentialing.org/ and select a specialty - Gerontological CNS - Home Health CNS - Pediatric CNS - Public\\Community Health CNS - Ambulatory Care Nursing - Cardiac Rehabilitation Nursing - Cardiac Vascular Nursing - Case Management Nursing - Community Health Nursing - Diabetes Management - Advanced - General Nursing Practice - Gerontological Nursing - High-Risk Perinatal Nursing - Home Health Nursing - Medical-Surgical Nursing - Pain Management - Pediatric Nursing - Perinatal Nursing - Psychiatric & Mental Health Nursing - Public Health Nurse - Advanced   **[Patient Education: Managing Urinary Incontinence](https://go.myhomecarebiz.com/blog/patient-education-manage-urinary-incontinence)** **[OASIS Home Health Care: Teach Patients to Prevent Malnutrition](https://go.myhomecarebiz.com/blog/oasis-home-health-care-teach-patients-to-prevent-malnutrition)**   Tags: [Home Health Marketing](https://go.myhomecarebiz.com/blog/topic/home-health-marketing) [![you will make Medicare happy](https://no-cache.hubspot.com/cta/default/375308/98f7e1e7-1e9a-44ed-994f-96665cf71930.png)](https://cta-redirect.hubspot.com/cta/redirect/375308/98f7e1e7-1e9a-44ed-994f-96665cf71930) ### Topics - [Clinical Best Practices for Home Health & Hospice (22)](https://go.myhomecarebiz.com/blog/topic/clinical-best-practices-for-home-health-hospice) - [CMS News for Billing (6)](https://go.myhomecarebiz.com/blog/topic/cms-news-for-billing) - [Conditions of Participation (16)](https://go.myhomecarebiz.com/blog/topic/conditions-of-participation) - [COVID-19 (11)](https://go.myhomecarebiz.com/blog/topic/covid-19) - [DX Alzheimers/Dementia (3)](https://go.myhomecarebiz.com/blog/topic/dx-alzheimers-dementia) ### Recent Posts [![Power-Path-copy.ai_-2048x263](https://go.myhomecarebiz.com/hs-fs/hubfs/Power-Path-copy.ai_-2048x263.png?width=2000&height=256&name=Power-Path-copy.ai_-2048x263.png "Power-Path-copy.ai_-2048x263")](https://powerpath.ai/) ## AI-powered EMR and outcomes-based marketing tools that help home health agencies operate smarter, improve patient results, and grow referrals—all in one HIPAA-compliant platform. - [How It Works](https://powerpath.ai/how-it-works/) - [Tools for Growth](https://powerpath.ai/tools-for-growth/) - [Meet Pattii](https://powerpath.ai/meet-pattii/) - [Resources](https://powerpath.ai/resources/) - [Blog](https://go.myhomecarebiz.com/blog) - [About](https://powerpath.ai/about/) - [Contact](https://powerpath.ai/contact/) [Get Demo](https://melissa-myhomecarebiz.youcanbook.me/) ## © 2026 PowerPath.ai. 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